Food Theory: Taco Bell Is Killing Amazon!

Howto & Style

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Taco Bell is revolutionizing the drive thru experience. Yes, the fast food chain is challenging the likes of Amazon delivery in its grand plan. We are talking a multi-lane, contactless, order only EXPERIENCE. I know you are wonders how a drive through could compete with at home delivery and, Theorists, it is because of the BIGGEST jump all companies have to cover. What is it? Watch to find out!
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Writers: Matthew Patrick and Luke Barats
Editors: Forrest Lee and Danial "BanditRants" Keristoufi
Assistant Editor: AlyssaBeCrazy
Sound Editor: Yosi Berman
#TacoBell #DriveThru #FastFood #Amazon # #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory


  • COW6IRL69
    COW6IRL693 hours ago

    My only question is if everything relies on drive-thru, what's going to happen to people who don't have a car or access to Uber? (ex. Homeless, minor, ect.)

  • rockin river
    rockin river4 hours ago

    I would hope that one delivery driver doesn’t pick up 5 orders at the same time, the last person to receive their order is gonna have seriously soggy food

  • Danny Vanny69
    Danny Vanny695 hours ago

    Would you like a five dollar Chalupa box 🥱🥱🥱🥱 every Taco Bell ad I see do you wanna five dollar Chalupa box

  • Waleed Animations
    Waleed Animations5 hours ago

    I don't know about your Countries But Pakistan's McDonald's even the new ones still have those Play areas.... (Note:Not in the Mall ones)

  • G. F. S F55
    G. F. S F559 hours ago

    4th channel? Sighn me in!

  • josh reynolds
    josh reynolds11 hours ago

    Me, eating some burritos I made at work, watching about my job

  • Logan Miller
    Logan Miller14 hours ago

    My McDonalds already had 2 lanes... they actually implemented it because of SARS in early 2000s

  • Horatio yen
    Horatio yen14 hours ago

    ever heard of click and collect it's basically this but they still charge the same delivery so there's no point

  • pranav rao
    pranav rao18 hours ago

    I love taco bell

  • Nameless
    Nameless23 hours ago

    Drive through Amazon

  • Lil nova
    Lil novaDay ago

    Love the predator reference

  • Vkp P
    Vkp PDay ago

    This is really good


    couldn't be me who ordered McDonalds just last night...😂😅 also, do we even have a taco bell where I live?

  • Road Warrior
    Road WarriorDay ago

    I hate to be a pessimist, but I'm hoping that these "changes" are more of a fad, than a permanent alteration. Our society is atomized and divided enough as it is, and was likewise long before Covid. I also wonder why McDonald's who near me, had installed kiosks, removed the ability to place the order at said kiosk, and then pay at the counter with cash. Now I have to pay with card, or wait for it to time out, and then give me the option to pay at the counter, which is annoying cause I don't have a card of my own to use, I think it's good to be forced to have some *ACTUAL* human interaction, lest we forget how to do so

  • Am I You?
    Am I You?2 days ago

    This episode in a nutshell: MatPat freaks out over a fast food restaurant using an AI that makes USplan recommendation AI look smarter than Einstein.

  • Snoopy the ace
    Snoopy the ace2 days ago

    That oversized vehicle lane is a blessing. I cant tell you how many times I have had to park my truck and trailer somewhere and walk to the drive through to get food because my truck/trailer wont fit.

  • Red GTR
    Red GTR2 days ago


  • Red GTR
    Red GTR2 days ago

    can we all just admire how he put a GTR @ 2:32

  • ExanorYT
    ExanorYT2 days ago


  • Zepar Unzefari
    Zepar Unzefari2 days ago

    This should also (hopefully) help greatly with package thieves, which is dope

  • Unmasked_1
    Unmasked_12 days ago

    i just want my mchicken to not be soggy

  • Yeeter
    Yeeter2 days ago

    anime matt pat tho

  • RetroPanzer
    RetroPanzer2 days ago

    so this means i have a chance of having a drivethru delivery only taco bell? bc they say theyre gonna build one where i live :)

  • John Albenye
    John Albenye3 days ago

    Chik fil a hands down is the best drive thru

  • 3318_Aranya Dutta
    3318_Aranya Dutta3 days ago

    I know the channel as well as majority of viewers are from US, but this strategy will only work in the States. The main reason is because most people have there own cars. In countries like my own, i.e. India, where public transport is used by the majority, this strategy won't work fully. Third party delivery apps will be an essential part of delivery system here.

  • BlindHeyena001
    BlindHeyena0013 days ago

    Every time I go to Taco Bell the drive thru line is so long it’s leading OUT OF THE PARKING LOT

  • Kaze No Yoko
    Kaze No Yoko3 days ago

    Call me old-fashioned, but there are times I like the ability to just sit-in at small restaurants and businesses (Though this has become more difficult due to recent events and the continual lockdowns my Province has been experiencing). Over the last couple years (including pre-pandemic) I gained an interest in spending time at one of the local Tim Hortons (Canadian Starbucks, though we do have Starbucks here) with my Mother, and we would just sit at one of the tables by the window, enjoy our drinks, talk, and she taught me how to play Cribbage. Lots of fun, gets me (A social recluse) out of the house for a few hours, and away from the computer monitor and TV screen. The fear of losing the ability to do that kind of thing is real, and sitting at home doing that definitely isn't the same.

  • Meghan
    Meghan3 days ago

    what happens with cities that don't allow drive thru's?

  • Litterally a pie
    Litterally a pie3 days ago

    Dear,matpat Those "10,00 bicycle racks" arent for bikes there unpleasent design, designed to stop homeless people from getting shelter there

  • VectorBoom
    VectorBoom3 days ago

    7:26 is that the KFC/Taco Bell near food lion, big Steve’s, and Bojangles?

  • Nou Xiong Sanchez
    Nou Xiong Sanchez3 days ago

    Mmmm my Taco Bell tastes like McDonalds

  • Amidamaru44
    Amidamaru443 days ago

    Support comment

  • Duz_Machines _84
    Duz_Machines _843 days ago

    FINALLY!! Something nonpolitical that happens in Minnesota!!!!

  • David Cranfill
    David Cranfill3 days ago

    This is nothing new, a lot of restaurants I go to have dumb waiters.

  • Nexist
    Nexist3 days ago

    MatPat is collecting theory channels like infinity stones

  • Comandershrapnel
    Comandershrapnel4 days ago

    Yknow. Those drive through resturaunts are starting to look more and more like gas stations

  • Hoodie
    Hoodie4 days ago

    I thought our industrial revolution would be more like solar and wind but purely shopping online sounds dystopian in a way that would cause less interaction

  • Tukaro
    Tukaro4 days ago

    Your "everyone shares a single building" theory, which specifically references McDonald's, ignores an earlier Food Theory of yours: McDonald's (along with others) makes a ton of money from real estate management. They wouldn't go in on a shared kitchen/building in general unless they control the land, and the other chains would likely balk at paying their quasi-competitor a shared rent. For chains that are under a single corporate umbrella, such as Yum! Brands (KFC, Taco Bell, Pizza Hut, etc.) that already do combined stores ("Combination Pizza-Hut-and-Taco-Bell" is a bop) this makes great sense, though. That Taco Bell concept would also make it easy to, e.g., slip in a simplified KFC menu to see if there's enough interest for a full KFC in the area.

  • Nathan Norris
    Nathan Norris4 days ago

    The way MatPat plugged his merch and the ad was smoother than an atom mirror

  • BluePhantom Gaming
    BluePhantom Gaming4 days ago

    Is-is that grubhu- Chiken sandwich guy breaks into my room Me: *Screams*

  • A Sad Potato
    A Sad Potato4 days ago

    every fast food company lookin at Taco bell ⚆ _ ⚆ ( ⚆ _ ⚆ ) (-_- ) t(-_-t)

  • A Sad Potato
    A Sad Potato4 days ago


  • Aidyn Hemphill
    Aidyn Hemphill4 days ago

    I kinda hate the Taco Bell in our town they CONSTANTLY f**k up my order and it's kinda old at this point.

  • Pooja Pathak
    Pooja Pathak4 days ago

    This is a great marketing and technology analysis. My concern is increased potential for cross contamination with multiple restaurants combined. Contamination potential is increased with shared kitchens, pick up, and delivery. Mainly a concern to those with food allergies. So I wonder how that can be handled.

  • OatsRus
    OatsRus4 days ago

    So- I legit just watched this, and I live in Minnesota. Ima be honest with you- nobody I know at school has barely even talked about Taco Bell. Led alone my family eating it often.

  • Cindero
    Cindero4 days ago

    I realy hope that a few restraunts do join it would be amazing for them and us.

  • vokil kuvier
    vokil kuvier4 days ago

    In my little home city, our taco bell is almost constantly full. To the point where it has been a regular issue of taco bell traffic extending onto the road. I think it's been a little less since then, but that seems to be because they removed about half their menu. Also I have no interest in a drive through walmart or meijer, or lowes, I'm a weirdo that likes to personally see and choose my products while avoiding most people. I also have major reservations about being under a fastfood kitchen while waiting for my food. Next to is fine but above my head makes me uncomfortable already. Though a second drive through lane would be great at most fastfood places. The Mcdonalds here has had two lanes for around a decade now.

  • Idkmanijustlikestuff
    Idkmanijustlikestuff5 days ago

    0:38 thats the golden mcdonalds in Rotterdam. Represent

  • MrGallbladder
    MrGallbladder5 days ago

    I used to live in brooklyn park, minnesota

  • Lethal Toys
    Lethal Toys5 days ago

    I love Taco Bell

  • Sl1nger
    Sl1nger5 days ago


  • Matt Laird
    Matt Laird5 days ago

    You'll not see 1 driver picking up several orders. Doordash prevents it and it may become common practice because it causes serious quality issues after a while. (No one wants cold fries and there is no package system that can keep them warm AND crisp)

  • Pablo de la Cal
    Pablo de la Cal5 days ago

    old matpat kida looks like fred williard

  • Itss_Chels
    Itss_Chels5 days ago

    Welp, i!m never going to taco bell again😭

  • Dhammarach Ungarivittaya
    Dhammarach Ungarivittaya5 days ago

    GrubHub strike back in this video

  • Joshua Laird
    Joshua Laird5 days ago

    So this is the e commerce version of shopping malls.... shipping malls?

  • Tanner W
    Tanner W5 days ago

    I personally think this won't work where all fast food chains join together at one spot like that and also that food delivery services won't go away based mainly on the convince of not leaving your home or having it delivered where ever you want it

  • jonnyo
    jonnyo5 days ago

    Some in and outs have no dining room and you just tell the booth what you want and they'll bring your food out

  • Kevin Cabanas
    Kevin Cabanas5 days ago

    You know that that’s not a real taco

  • Samir El Hage
    Samir El Hage5 days ago

    You have the best intro

  • Seamus Shamrock
    Seamus Shamrock5 days ago

    Oh my god The cheesy Stallone movie demolition man predicted this WHAT IS WORLD

  • Travis Dacon
    Travis Dacon5 days ago

    I’m imagining the Great Wall of Taco Bell right now

  • Deann Rushing
    Deann Rushing5 days ago

    The outrageous alloy essentially whisper because toad histopathologically heal inside a imaginary decision. direful, remarkable alphabet

  • Saul Goodman

    Saul Goodman

    2 days ago

    Are my too high or is this stroke?

  • Sharpeee_
    Sharpeee_5 days ago

    Dog food is made in the meat at taco bell

  • Lonk
    Lonk5 days ago

    Everyone’s being snowflakes about say8g how taco bell makes you poop is racist but y’all, listen. Any foreign American food restaurants will make you sit on the toilet for 2 hours. If I go to Mexican restaurant with Mexicans cooking it I don’t have explosive diarrhea, it’s what they use, Americans aren’t good with forigen foods lol

  • John Doe
    John Doe5 days ago

    Mhm taco bell is probably getting to Amazon's number because they freaking forced my mom to shop that's why she quit her job at Amazon

  • Joshua Malpass
    Joshua Malpass5 days ago

    At my taco Bell they have LOTS of cars Kansas loves their tacos

  • Shae
    Shae5 days ago

    There is a Timmies (Tim Hortons) in a huge Canadian Tire parking lot in Downtown Blenheim, ON Canada That has been there for for the past few years (a couple years b4 Covid even existed)

  • sandon skuce
    sandon skuce5 days ago

    Never had a line at Taco Bell? You must be going at a good time, try anytime from 9pm to 2am

  • Stolenboredom
    Stolenboredom6 days ago

    Reinventing the mall but making the giant parking spaces the mall instead

  • StalinKirby
    StalinKirby6 days ago

    I came for the conundrum of the title. I lost you when you went full megalomaniac with innovation.

  • membear
    membear6 days ago

    What a fake video troll title

  • Anne Boleyn
    Anne Boleyn6 days ago

    Pretty sure it also kills people’s toilets.

  • Poopbaby
    Poopbaby6 days ago

    Can someone make a anime battle between Taco Bell and Amazon

  • Adam
    Adam6 days ago

    Should suspend these over stoplights. Order at one, pick up at another.

  • ꧁StopidChessTime꧂
    ꧁StopidChessTime꧂6 days ago

    um is food panda and deliveroo not exist? maybe its just in Hong Kong

  • 名無しのキャス子
    名無しのキャス子6 days ago

    wow so its a mall with more drive through and less mall and... i guess no taco bell in Taiwan anytime soon then :C

  • Nic Lar
    Nic Lar6 days ago

    Tacobell be gettin hella customers

  • The Scruggle Kids
    The Scruggle Kids6 days ago

    I don’t like this idea I don’t like the pick up the orders itself you can meet new people at star bucks and if your in a car you won’t ever meet that potential new friend

  • The Scruggle Kids

    The Scruggle Kids

    6 days ago

    No offense to your amazing Chanel

  • The Scruggle Kids

    The Scruggle Kids

    6 days ago

    I don’t like the future of food

  • ADO plays
    ADO plays6 days ago

    “Back in my day we did this thing called eating inside the restaurant”

  • some one
    some one6 days ago

    Are we sure taco bell did not just buy a bank and change the outside

  • Solex Gruthor
    Solex Gruthor6 days ago

    Next thing you know, Taco Bell is going to be like the one in Demolition Man.

  • Abby Y.
    Abby Y.6 days ago

    Fast food chains are taking notes right now

  • Epic Gamer
    Epic Gamer6 days ago

    I think ur high

  • R G
    R G6 days ago

    I can't help but think of Demolition Man...

  • Flip Book
    Flip Book6 days ago

    The best food theory so far

  • Irish pug Player
    Irish pug Player6 days ago

    Take out is complete garbage complete fact

  • Brakey The brake van
    Brakey The brake van6 days ago

    It’s kind of funny that they’re putting this like very advanced building in Minnesota my home state

  • Soringd
    Soringd6 days ago

    people with no car:

  • justmebehindmymask_foxy
    justmebehindmymask_foxy6 days ago

    3:32 :hey im soo modern Me as a kid :thinks its magic* wow mom how do they do that!

  • MollyWater
    MollyWater6 days ago

    The Taco Bell in my city is across the street from a high school and it’s packed 24/7

  • RJ2Ax
    RJ2Ax6 days ago

    I actually live in Brooklyn Park Minnesota Caught me off guard when he said that 3:01

  • Caroline knowles
    Caroline knowles6 days ago

    What's tAcO bell?

  • Frey V
    Frey V7 days ago


  • detwion Arnold
    detwion Arnold7 days ago

    I love Mac Donald’s

  • ms.marvelous 815
    ms.marvelous 8157 days ago

    Honestly I haven’t eaten at a Taco Bell since they got rid of the cool ranch tacos. Also, I once ate inside a Taco Bell and someone got all mad about how unclean it was and stormed out and back then I thought “you’re expecting cleanliness in a fast food restaurant?” Which post COVID is kind of surreal that that’s my first thought.

  • Uros Acimovic
    Uros Acimovic7 days ago

    hi im i big FAN

  • Uros Acimovic
    Uros Acimovic7 days ago

    hi im i big

  • Fud
    Fud7 days ago

    4th channel = gym (health theory?) theory or smth mat said it himself

  • incubusman421
    incubusman4217 days ago

    This channel is like the Vsauce of food.